Freshology, Southern California's leading daily purveyor of healthy, calorie-controlled, gourmet meals has teamed with Blue Clay Fitness to offer a landmark program designed to restore new mothers back to their ideal fitness levels. The Fresh Mommy program, which combines an organic gourmet meal delivery program with world class fitness training and a broad spectrum of enhancements such as yoga, spa treatments, and personal assistance, launches January 1, 2008.

Fresh Mommy delivers a comprehensive program of services to new mothers, at precisely the time they need it most; during pregnancy and after childbirth. As the program's tagline suggests, new moms will "Restore, Reclaim, Rejoice!" after enrolling in the 30 day program, which offers three in-home health and wellness packages at the Platinum, Gold and Silver levels. Perfectly attuned to clients' pre/post natal needs, each program is designed to increase energy levels, decrease irritability, sharpen mental alertness, increase muscle recovery, improve cholesterol levels, aid in hormone balance, increase milk production, lower insulin levels, and lose body fat.

"Fresh Mommy is the first program of its kind designed not only for new or expecting mothers, but for any woman who has young children and wants to return to the healthy lifestyle they once lead," said Todd DeMann, Freshology CEO and founder of the Fresh Mommy program. "It provides moms an opportunity to immerse themselves in a holistic approach to supreme health, while juggling the many responsibilities of motherhood."

Fresh Mommy includes 30 daily deliveries of six, all-natural organic meals directly to the clients' doorsteps. All meals are balanced to offer nutritional value for women who are either pregnant or breast feeding and seeking to maximize their fitness level in a healthy way. Also included in the meal component of the program are 30 sympathy dinners and desserts for Dad, free of charge.

The personal training program, developed by pre/post natal fitness expert Heather Clay of Blue Clay Fitness, is designed to erase the changes that pregnancy bring to a mother's body. Combining cardio training, weight resistance, stretching and core stability, all fitness training is safe, effective and done in the privacy of the clients home following a fitness evaluation and upon doctor's consent.

Additionally, to make each Fresh Mommy's first few months of motherhood easier, clients will receive a deluxe gift basket of organic and eco-friendly products and services from the programs various partners, which include chiropractors; acupuncturists; post partum counselors; personal shoppers; yoga instructors; celebrity hair stylists; dog walkers; organic baby apparel designers; and many others. Each client will also receive a Fresh Mommy Access Card, which provides access to the all of the above-referenced services and much more. The access card will come with credits that correspond with the client's package of choice.

"The emphasis on individual needs is central to the Fresh Mommy program," added DeMann. "Every mother's experience is different. We recognize and honor those differences by allowing our moms to customize the Fresh Dining services to their needs. Fresh Mommy even presents meal options for diabetic moms."

In addition to the core components of the program, each client will be appointed a professional concierge who will provide personal, white glove service, and assist in coordinating the gourmet meal deliveries, fitness program and all other benefits included in the Fresh Mommy program.

About Freshology

Launched in 2005 to serve health-conscious people daily throughout Los Angeles with delicious, gourmet diet food, Freshology is now available throughout all of Southern California, including Orange County and San Diego. Freshology, which delivers a healthy, carb-controlled diet that relies on lean proteins, fresh fruits, vegetables, good fats and low glycemic carbs, is fully customizable based on its customers' weight loss goals. Fresh is the first daily meal delivery service to introduce an organic/all natural upgrade program. Each Freshology daily delivery includes five meals that arrive at its clients' doorsteps before 6:00 a.m. in an insulated Freshology bag that includes heating instructions and the day's menu.

About Blue Clay Fitness

Blue Clay Fitness is the exclusive training company for Fresh Mommy servicing the Los Angeles and Orange County. Blue Clay Fitness, the official training company for Curtco Media, publisher of over 16 publications including The Robb Report magazine, is owned and operated by Andy Clay and partner Rick Hagaman,. Heather Clay, Andy's wife and former Miss Fitness California, designs all pre/post natal programs utilized by Blue Clay Fitness. This regimen begins at the mother's convenience any time after the fourth week following childbirth and upon doctor's consent.


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