Stories and baths most common bedtime routines, but some parents resort to bribes, television and even long car rides to get baby to nod off.

Toronto, Canada (June 22, 2004) - More than half (59 percent) of Canadian caregivers struggle to get their baby to sleep, according to the JOHNSON'S® Baby Sleep Survey, a poll conducted for JOHNSON'S® by Decima Research Group. The poll of Canadians who have involvement in the bedtime routine of a child zero to three years shows that, while some resort to desperate measures such as bribes, television and even long car rides to get baby to drift off, most stick with tried and true bedtime routines such as stories, singing and baths.

"How well, and how much a baby sleeps can play a big part in the experience of parenthood throughout the early months and years," says Margaret Wallis, registered massage therapist, internationally certified infant massage instructor and owner of The Wallis & Associates Wellness Clinic. "Parents need to create bedtime routines that get baby to sleep, but also that they, as parents, can live with - now and months, even years, from now."

To help parents get their kids to sleep, JOHNSON'S® suggests the following tips:

-- Learn your baby's signs of being sleepy.

-- Set a regular sleep and nap schedule.

-- Provide soothing surroundings in a bedroom that is cool, dark and quiet.

-- Even for newborns (zero to two months) it's crucial to develop a bedtime routine, such as bathing and massage, which ends in the room where the baby sleeps.

-- Put your baby to bed drowsy but awake, to help him or her learn to self-soothe.

-- For toddlers (one to three years) set clear limits (e.g., number of books read) if your child stalls at bedtime.

"Parents should also know that there are special baby products on the market now which can further help in making the transition to sleep easier," comments Wallis. "Products like JOHNSON'S® Bedtime Bath® and Bedtime Lotion® are mild and gentle enough to use on your baby and have specially designed formulas which include lavender and chamomile to help soothe and relax baby before bed. They can make a real difference in getting baby to sleep."

Bedtime Help from JOHNSON'S®

JOHNSON'S®, the experts in baby care, offers a broad range of products that play a role in developing soothing bedtime routines for babies. Key among them is JOHNSON'S® Bedtime Bath®, which helps transition a fussy or irritable child into the bedtime routine and features a combination of natural ingredients like lavender and chamomile known for their soothing and relaxing properties. A gentle massage with JOHNSON'S® Bedtime Lotion®, also containing naturally soothing lavender and camomile, is a perfect complement to JOHNSON'S® Bedtime Bath® and eases a child into a relaxed state.

"To help a young child become a good sleeper, parents should create an enjoyable bedtime routine and make sleep a family priority, as all family members will benefit from good sleep practices," says Wallis. "Bathing and massaging a baby are popular and effective routines to wind things down for the day and send a soothing, predictable message to baby that it's time for sleep."

Key Poll Findings:

-- Fifty-nine percent of respondents have difficulty getting their baby to sleep one to four nights per week, and for an unlucky one in twenty (six percent, every night is a struggle.

Six out of 10 (60 percent) parents typically read or sing to their baby before bed; -- 44 percent give their baby a bath. A few respondents admit to using TV (five percent), bribes (three percent), vibrating chairs/beds (one percent) and rides in the car (one percent).

-- Only 32 percent of parents describe their babies as excellent sleepers, while more than one in 10 (12 percent) say their babies are only fair or poor sleepers.

-- Parents say that their baby's reaction to poor sleep is: increased irritability (35 percent), grumpiness (20 percent), and full-blown temper tantrums (10 percent).

-- Parents also suffer when baby doesn't sleep well: 30 percent report being tired themselves, one quarter (24 percent) get grumpy and 10 percent get impatient with others.


With more than 100 years of experience caring for babies, JOHNSON'S® is uniquely positioned to understand the needs of parents and their children. Today, parents everywhere can trust JOHNSON'S® to provide them with effective products to help them gently care for their babies and themselves. In Canada, JOHNSON'S® is part of Johnson & Johnson Inc., which offers a wide range of products in the areas of baby care, oral health, wound care, skin and hair care and women's health. For further details, visit jnjcanada.

About Johnson & Johnson

Johnson & Johnson, with approximately 109,500 employees, is the world's most comprehensive and broadly based manufacturer of health care products, as well as a provider of related services, for the consumer, pharmaceutical and medical devices and diagnostics markets. Johnson & Johnson has more than 200 operating companies in 57 countries, selling products throughout the world.

About the Poll

The JOHNSON'S® Baby Sleep Survey telephone survey was conducted by Decima Research from April 10-20, 2004, among 378 nationally representative adults 18 years of age or older who are/were involved in the bedtime routine of a child aged three or under. The results are accurate within +/-five percent, 19 times out of 20.

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